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LUNE
LUNE
A contemporary fragrance concept inspired by quiet moments, subtle emotions, and the poetry of scent.
A contemporary fragrance concept inspired by quiet moments, subtle emotions, and the poetry of scent.
Client
Lune Fragrance
Year
2024
Client
Brand Identity, Packaging Design, Art Direction, Digital Design
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Project Overview
Project Overview
Lune is a fragrance concept built around the relationship between scent and memory. Its visual identity explores a softer and more intimate expression of luxury, bringing together refined details, understated compositions, and an atmospheric brand experience.
Lune is a fragrance concept built around the relationship between scent and memory. Its visual identity explores a softer and more intimate expression of luxury, bringing together refined details, understated compositions, and an atmospheric brand experience.
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The Challange
The Challange
The brand needed to express the emotional character of fragrance through a visual identity that felt distinctive yet timeless. The challenge was to create a sense of luxury without relying on excessive visual elements.
The brand needed to express the emotional character of fragrance through a visual identity that felt distinctive yet timeless. The challenge was to create a sense of luxury without relying on excessive visual elements.
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Our Approach
Our Approach
We developed a minimal identity with refined typography, delicate visual details, and a carefully balanced color palette. Packaging and art direction focus on material quality, subtle contrast, and the sensory relationship between the product and its presentation.
We developed a minimal identity with refined typography, delicate visual details, and a carefully balanced color palette. Packaging and art direction focus on material quality, subtle contrast, and the sensory relationship between the product and its presentation.
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Project Gallery
Project Gallery
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The Result
The Result
Lune's identity creates a cohesive visual experience that feels understated and expressive. Its packaging and digital presence work together to translate the concept of fragrance into a recognizable visual language.
Lune's identity creates a cohesive visual experience that feels understated and expressive. Its packaging and digital presence work together to translate the concept of fragrance into a recognizable visual language.
NEXT WORK
NEXT WORK