EST. 2023 / JAKARTA
ABOUT SERENE
(Our Story)
SERENE IS AN INDEPENDENT STUDIO BUILT ON ONE IDEA: GREAT DESIGN IS QUIET, PRECISE, AND RESTRAINED. WE SHAPE BRANDS AND EXPERIENCES WHERE
CALM AND IMPACT COEXIST, WITH NEUTRAL TONES, SHARP DETAILS, AND INTERACTIONS THAT ALWAYS HAVE A PURPOSE. NOTHING EXTRA, NOTHING MISSING.
( Why Us )
( Our Process )
/ 01
DISCOVERY
We start by listening. Through a focused kickoff, honest conversations, and a close look at your audience and market, we uncover what the brand really needs, and what it doesn’t.
Brand & Market audit
Stakeholder interviews
Goals & Project scope
/ 02
CONCEPT & STRATEGY
Insight becomes direction. We shape the idea, define the positioning, and map the experience, so every decision that follows has a clear reason behind it.
Positioning & Messaging
Moodboards & Creative direction
Sitemap & User flows
/ 03
DESIGN & PROTOTYPING
Form meets feeling. We design the interface, typography, and motion in fine detail, then build clickable prototypes so you can feel it before we build it.
Visual identity & Type system
UI design & Components
Interactive prototype
/ 04
DEVELOPMENT & LAUNCH
We build it clean, fast, and responsive, test it across devices, and launch with care. After release, we stay close to refine what matters.
Responsive build
QA & Performance checks
Launch & Handover
( Our Team )
ELENA ROSTOVA
Founder & Creative Director
LYRA VANCE
Co-Founder & Head of Craft
FREYA LIND
Lead Brand Designer
LUCA MORETTI
Interaction Designer
ALEXANDRA RAE
Motion Designer
(Awards & Achievements)